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On or around each Hacker-Pschorr Tour the Shore with  Pschorr Sweepstakes Drawing Date, two First Prize winners will be randomly selected from all eligible entries received by the close of each Entry Period, resulting in a total of sixteen winners. Each winner will receive a First Prize package consisting of one Hacker-Pschorr branded soft side cooler (ARV: $69.00) and one Hacker-Pschorr Pschorr Thing t-shirt (ARV: $12.00), with each package valued at an approximate retail value of $81.00 and a combined ARV for all prizes of $1,296.00.

On or around 06/10/25, one Grand Prize Winner will be randomly selected from all eligible entries to receive a prize package that includes transportation for themselves and a guest to a vacation destination chosen on the winning entry, plus two consecutive nights' hotel stay in a standard room for double occupancy. Depending on the distance from the winner’s residence to the destination, they will either receive roundtrip coach airfare (if 200 miles or more away) or executive car service (if less than 200 miles away), with the overall prize package valued at approximately $3,000, subject to variations in transportation type and destination.