Looks like it was listed incorrectly - the rules don't show $200 iTunes gift cards - they do have $20 iTunes gift cards:
PRIZES:
INSTANT WIN PRIZE (1,800): Eighteen hundred (1,800) "Instant Win Prize" winners will receive one (1) of the following prizes: seventy five (75) $50 NCAA.com gift cards Total Approximate Retail Value ("TARV"): US $3,750; seventy-five (75) $50 NFL.com gift cards TARV: US $3,750; four hundred (400) $20 iTunes gift cards TARV: US $8,000; five hundred (500) $10 Snapfish.com gift cards TARV:$5,000; and seven hundred and fifty (750) Tyson koozies TARV: $1,500. All prizes are awarded by the Sponsorin its sole discretion. Prizes are awarded "as is" with no warranty or guarantee, either express or implied by Sponsor. Winner may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right to substitute the prize with one of comparable or greater value. Winner is responsible for all federal, state and local taxes and any other costs and expenses associated with prize acceptance. Gift cards are subject to certain terms and conditions specified by issuer. Total ARV of all Instant Win Prizes: Twenty-Two Thousand Dollars ($22,000). Unclaimed Instant Win Prizes will not be awarded. Limit one (1) Instant Win Prize per person and per household.