I ask this question about a similar sweepstakes to a lawyer friend. He told me in his opinion it was very borderline. It is one of those that follows the limit of the law but not the spirit.
Here is the part of the rule that is confusing and up to question.
This Sweepstakes is open only to legal resid
ents of the fifty (50) United States or the
District of Columbia who are at least eighteen (18) years old and the age of majority in their jurisdiction of
residence, who are current DISH customers in
good standing as of February 18, 2013. This
Sweepstakes is void in all U.S. territories (incl
uding Puerto Rico), possess
ions and overseas.
If you notice Dish says you must be a customer on the date the sweep started.Since you are already a customer you were not required to make a purchase. The monthly payment you make is for a contract you entered before the contest not a payment to enter the contest. Under this rule a person could be a customer in good standing on September 18 drop Dish in October and still be eligible.
My friend told me a judge might or might not rule that Dish is correct on their thinking but the only sure way to find out would be by to sue. The only people who would win any damages would be a person who had won and was declared ineligible.Most likely they would never know they had won.
I use to send emails and letters complaining about these types of rules to the companies now I just skip.
I hope I was clear on the information of my friend's views.
Bruce