At Sweepstakes Advantage, we’re always on the lookout for exciting developments in the sweepstakes and gambling world. Recently, we caught wind of some big news: OnlySweeps.com, a trusted resource for U.S. sweepstakes casino players, is undergoing a major content revamp. To get the inside scoop, we sat down with Dana Nikolic, Responsible Gambling Editor at OnlySweeps, to learn more about what’s changing and what their readers can expect.
Sweepstakes Advantage: Dana, thank you for taking the time to chat with us! Let’s start with the basics—why is OnlySweeps undergoing a content revamp?
Dana Nikolic: Thank you for having me! The revamp has been in the works for a while now. When OnlySweeps launched in early 2024, our primary goal was to provide accurate and trustworthy information about sweepstakes casinos to U.S. players. Over the past year, we’ve grown significantly and learned so much about what our readers want. This revamp is all about refining our approach—making our content even more engaging, accessible, and tailored to player needs.
We’re not just updating old articles; we’re rethinking how we present information. We want to ensure that every piece of content we produce—from reviews to guides—is as helpful and actionable as possible.
Sweepstakes Advantage: That’s exciting! Can you share some specific changes readers can look forward to?
Dana Nikolic: Absolutely. One of the biggest changes is our focus on creating more interactive and visually engaging content. For example:
- Enhanced Reviews: Our sweepstakes casino reviews will now include more detailed breakdowns of features like game selection, bonus structures, and user experience. We’re also adding comparison tools so players can easily evaluate different platforms side by side.
- Updated Guides: We’re revamping our guides to make them more beginner-friendly while still offering advanced tips for seasoned players. Topics like redeeming sweepstakes coins or maximizing bonuses will be covered in greater depth.
- Responsible Gambling Resources: As the Responsible Gambling Editor, I’m particularly excited about this area. We’re expanding our resources to include practical tools for setting limits, recognizing problem gambling behaviors, and finding support if needed.
Additionally, we’re introducing video content and interactive elements like quizzes and calculators to help players better understand their options.
Sweepstakes Advantage: It sounds like you’re really prioritizing user experience. What inspired this shift?
Dana Nikolic: A lot of it comes down to feedback from our readers. We’ve always prided ourselves on being player-first, so when users told us they wanted more clarity and interactivity, we listened. Another factor is the rapidly evolving landscape of online gambling. With new platforms launching and regulations changing constantly, it’s crucial for us to stay ahead of the curve and provide timely, relevant information.
We also recognize that sweepstakes casinos are relatively new territory for many players. By making our content more accessible and engaging, we hope to demystify the space and empower users to make informed decisions.
Sweepstakes Advantage: Speaking of empowering users—OnlySweeps has built a reputation for its transparency and accuracy. How do you ensure your content remains unbiased during this revamp?
Dana Nikolic: That’s a great question, and it’s something we take very seriously. Our editorial process is built around integrity and objectivity. Every piece of content goes through rigorous research, fact-checking, and multiple rounds of editing before it’s published.
We also maintain a strict separation between our editorial team and any business or advertising operations. This ensures that our reviews and recommendations are based solely on merit—not external influences like affiliate partnerships.
For this revamp specifically, we’ve doubled down on these principles by incorporating even more real-world testing into our reviews. Our team spends hours playing on each platform to evaluate everything from game fairness to customer support responsiveness.
Sweepstakes Advantage: It sounds like a lot of work! What’s been the most challenging part of this revamp so far?
Dana Nikolic: Honestly? The sheer scale of it! We have hundreds of articles that need updating or rewriting—not to mention all the new content we’re creating from scratch. Balancing this workload while maintaining our usual publishing schedule has been a challenge.
Another tricky aspect has been deciding which features or topics to prioritize. There’s so much happening in the sweepstakes casino space right now—new games, changing laws—it can be tough to cover everything comprehensively without overwhelming readers.
That said, it’s been incredibly rewarding to see everything come together. The feedback from our beta testers has been overwhelmingly positive, which makes all the effort worth it.
Sweepstakes Advantage: Before we wrap up—what excites you most about the future of OnlySweeps?
Dana Nikolic: I’m excited about how this revamp positions us as not just an information hub but also a community resource. We want OnlySweeps to be a place where players feel supported—whether they’re looking for advice on choosing a platform or tips for managing their play responsibly.
I’m also thrilled about some upcoming features we’re working on (though I can’t share too much just yet!). Let’s just say they’ll make navigating the world of sweepstakes casinos easier—and more fun—than ever before.
Sweepstakes Advantage: Thanks again for your time today, Dana! Any final thoughts you’d like to share with our Sweepstakes Advantage readers?
Dana Nikolic: Just that we’re incredibly grateful for their trust and support over the past year. This revamp is all about serving them better—and we can’t wait for everyone to see what we’ve been working on!
To our readers specifically: If you’re into gambling and haven’t checked out OnlySweeps, make sure you do so! Their new content will truly stand out above the competition once it’s completely rolled out (we have seen the sneak peeks).
