++ The Miller Lite Holiday Instant Win Game

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The Miller Lite Holiday instant win Game New

Introducing The Miller Lite Holiday Instant Win Game. Grand Prizes (2,240): The grand prize is a Miller Lite branded “ugly sweater” (“Grand Prize”). All Grand Prize sizes and design elements are subject to Sponsor’s sole discretion, but Sponsor will attempt to send winners the sizes selected at registration, subject to availability. Two thousand two hundred forty (2,240) Grand Prizes will be available in the Promotion (distributed among Prize Pools according to the table in Section 4A). The ARV of each Grand Prize is $67.95. The total ARV of all Grand Prizes available in the Promotion is $152,208.

First Prizes (3,000): The first prize is a Miller Lite-branded winter hat (“First Prize”). All First Prize sizes and design elements are subject to Sponsor’s sole discretion. Three thousand (3,000) First Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only). The ARV of each First Prize is $13.95. The total ARV of all First Prizes available in the Promotion is $41,850.


Second Prizes (2,000): The second prize is a Miller Lite branded scarf (“Second Prize”). All Second Prize sizes and design elements are subject to Sponsor’s sole discretion. Two thousand (2,000) Second Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only). The ARV of each Second Prize is $15.95. The total ARV of all Second Prizes available in the Promotion is $31,900.


Third Prizes (200): The third prize is a Miller Lite branded stocking (“Third Prize”). All Third Prize sizes and design elements are subject to Sponsor’s sole discretion. Two hundred (200) Third Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only). The ARV of each Third Prize is $14.95. The total ARV of all Third Prizes available in the Promotion is $2,990.


Fourth Prizes (1,000): The fourth prize is a Miller Lite branded koozie mitten set (“Fourth Prize”). One thousand (1,000) Fourth Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only). The ARV of each Fourth Prize is $24.95. The total ARV of all Fourth Prizes available in the Promotion is $24,950.


Fifth Prizes (2,810): The fifth prize is a pair of Miller Lite branded socks (“Fifth Prize”). Two thousand eight hundred ten (2,810) Fifth Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only). The ARV of each Fifth Prize is $9.95. The total ARV of all Fifth Prizes available in the Promotion is $27,959.50.


Total ARV: The total ARV of all prizes (each, a “Prize”) available in the Promotion is $281,857.50.
**To obtain a Game Play Code without making a purchase, an eligible entrant may hand-write his/her complete name (no initials), valid e-mail address, street address (P.O. Boxes not accepted), city, state, ZIP code, telephone number, date of birth (MM/DD/YYYY), and one (1) Text Message Keyword (either “MLHOLIDAY” or “MERRY”) on a 3½”x5” card (“Mail-In Request”) and mail it with sufficient postage to: Miller Lite® Holiday Instant Win Game – PL10185, P.O. Box 410, Southfield, MI 48037. Only residents of Illinois, Indiana, Kentucky, Michigan, Ohio, and Wisconsin are eligible to receive a Game Play Code for the MERRY prize pool. All Mail-In Requests must be postmarked no earlier than October 18, 2018 and received on or before December 31, 2018 in order to be eligible

Restrictions: 21+ US Limit: 4 Per Person / Per Day Added: 11-02-2018 Expires: 12-31-2018 11:59 PM EST Hits: 68 Rules Entry Category: Instant Win
 
[TABLE="class: MsoTableGrid, width: 5"]
[TR]
[TD="width: 234"]
Qualifying Purchase​
[/TD]
[TD="width: 90"]
Eligible States​
[/TD]
[TD="width: 156"]
Text Message Keyword/Prize Pool​
[/TD]
[/TR]
[TR]
[TD="width: 234"]
At least $25 including at least one (1) Miller Lite product and food​
[/TD]
[TD="width: 90"]
50 US/DC​

[/TD]
[TD="width: 156"]
MLHOLIDAY​
[/TD]
[/TR]
[TR]
[TD="width: 234"]
24-pack or 30-pack of Miller Lite​
[/TD]
[TD="width: 90"]
IL, IN, KY, MI, OH, WI
​
[/TD]
[TD="width: 156"]
MERRY​
[/TD]
[/TR]
[/TABLE]




    1. Prize Pools: The following prize quantities will be available in each prize pool (each, a “Prize Pool”), as determined by the Game Play Code or Keyword used to receive a Game Play:
[TABLE="class: MsoTableGrid, width: 6"]
[TR]
[TD="width: 378"]
Prize Pool​
[/TD]
[TD="width: 198"]
Prize Quantities/Types​
[/TD]
[/TR]
[TR]
[TD="width: 378"]
MLHOLIDAY/“SWEATER” Keyword (all Game Play Codes found on Cups, all Game Play Codes received via text message request or Mail-In Request using “MLHOLIDAY”, “SWEATER” Keyword)​
[/TD]
[TD="width: 198"]
1,000 Grand Prizes​
3,000 First Prizes​
2,000 Second Prizes​
200 Third Prizes​
1,000 Fourth Prizes​
2,810 Fifth Prizes​
[/TD]
[/TR]
[TR]
[TD="width: 378"]
“GIFT” Keyword (sel. NY res. only*) ​
[/TD]
[TD="width: 198"]
15 Grand Prizes​
[/TD]
[/TR]
[TR]
[TD="width: 378"]
“CHEER” Keyword (NY res. only**)​
[/TD]
[TD="width: 198"]
25 Grand Prizes​
[/TD]
[/TR]
[TR]
[TD="width: 378"]
“JOLLY” Keyword​
[/TD]
[TD="width: 198"]
100 Grand Prizes​
[/TD]
[/TR]
[TR]
[TD="width: 378"]
“FESTIVE” Keyword​
[/TD]
[TD="width: 198"]
50 Grand Prizes​
[/TD]
[/TR]
[TR]
[TD="width: 378"]
“REINDEER” Keyword (OH res. only***)​
[/TD]
[TD="width: 198"]
50 Grand Prizes​
[/TD]
[/TR]
[TR]
[TD="width: 378"]
MERRY (all Game Play Codes received via text message request or Mail-In Request using “MERRY”; IL, IN, KY, MI, OH, WI res. only)​
[/TD]
[TD="width: 198"]
1,000 Grand Prizes​
[/TD]
[/TR]
[/TABLE]
 
Miller Lite MILLER LITE® HOLIDAY INSTANT WIN GAME OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER, WIN, OR CLAIM A PRIZE. A PURCHASE or payment WILL NOT INCREASE AN ENTRANT’s CHANCES OF WINNING.

The Miller Lite® Holiday Instant Win Game (“Promotion”) is sponsored by MillerCoors LLC (“Sponsor”), 3939 W. Highland Blvd., Milwaukee, WI USA 53201 and is administered by Prize Logic, LLC (“Administrator”), 25200 Telegraph Road, Suite 405, Southfield, MI USA 48033.

PROMOTION PERIOD: The Promotion begins at or about 12:00 PM Central Time (“CT”) on November 1, 2018 and ends at 11:59:59 PM CT on December 31, 2018 (“Promotion Period”). The Administrator’s computer is the Promotion official clock.

ELIGIBILITY: This Promotion is offered only to legal residents of the (50) United States and the District of Columbia who are at least (21) years old at the time of participation. Employees, directors, officers, and agents of Sponsor, Administrator, and each of their respective parent companies, divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies, and suppliers involved in the Promotion (“Promotion Entities”), as well as the members of each of their immediate families (spouse, parents, children, siblings, and in-laws) and persons residing in the same household as such individuals are not eligible to enter or win. Employees, agents, and officers of alcohol beverage retailers and distributors and their immediate family members and all other individuals/entities associated with this Promotion are not eligible to enter or win. Void where prohibited or restricted by law.

Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Promotion. For purposes of the Promotion, an entrant’s residential address and e-mail address will be the physical address and e-mail address submitted at registration. Entrants will not be allowed to change their physical addresses or e-mail addresses. Each Entrant may be required to furnish proof of identification and other proof of eligibility under these Official Rules.

HOW TO PARTICIPATE IN THE PROMOTION: An entrant may use a keyword listed in the table in Section 4A (each a “Keyword”) or a Game Play Code (defined below) to participate (see below for how an entrant may use a common code in lieu of a Game Play Code during the last [10] days of the Promotion).

During the Promotion Period, there are (3) ways to obtain a Game Play Code.

How to Acquire a Game Play Code

Purchase a Specially Marked Miller Lite Cup: During the Promotion Period, an eligible entrant may visit a participating location and purchase a specially marked Miller Lite cup (“Cup”), while supplies last. A unique game play code (“Game Play Code”) can be found on each Cup. A Game Play Code found on a Cup will be valid for (1) game play in the MLHOLIDAY/SWEATER prize pool, as described below.

Food and Beverage Purchase: During the Promotion Period, an eligible entrant may visit a participating location, make a qualifying purchase listed in the table below (“Qualifying Purchase”), and text an image of his/her receipt to the short code 73255 (“Short Code”) with the corresponding text message keyword stated in the table below (each, a “Text Message Keyword”). Only a request sent to the Short Code with a picture of Qualifying Purchase receipt and the corresponding Text Message Keyword will be accepted as a valid request. NOTE: Proof of text message submission does not constitute proof of delivery or receipt of the text message. Only residents of Illinois, Indiana, Kentucky, Michigan, Ohio, and Wisconsin are eligible to use the “MERRY” Text Message Keyword. Once a request is received, the entrant will be sent a reply text message asking the entrant to submit his/her 5-digit ZIP Code (“XXXXX”) and date of birth in the following format: “mmddyyyy”. Upon receipt of a valid 5-digit ZIP Code, date of birth, Text Message Keyword, and picture of Qualifying Purchase receipt an entrant will receive a Game Play Code for the applicable prize pool.

Limit (1) Game Play Code request via this method per person per day.

Qualifying Purchase Eligible States Text Message Keyword/Prize Pool

At least $25 including at least (1) Miller Lite product and food 50 US/DC MLHOLIDAY
24-pack or 30-pack of Miller Lite IL, IN, KY, MI, OH, WI MERRY

IMPORTANT: Message and data rates may apply for each text message sent or received. Not all mobile telephone providers carry the service necessary to participate in this Promotion. Entrants should consult their wireless provider’s pricing plans. Consent not a condition of purchase. An entrant may, at any time, choose to stop participating by sending an opt-out text message stating “STOP” to the Short Code. If an entrant sends an opt-out text message, he/she will be sent a reply text message, which will confirm that he/she has been unsubscribed and will receive no further text messages. For help, text the word “HELP” to the Short Code.

Non-Purchase Mail-In Code Request/Common Code:

To obtain a Game Play Code without making a purchase, an eligible entrant may hand-write his/her complete name (no initials), valid e-mail address, street address (P.O. Boxes not accepted), city, state, ZIP code, telephone number, date of birth (MM/DD/YYYY), and (1) Text Message Keyword (either “MLHOLIDAY” or “MERRY”) on a 3½”x5” card (“Mail-In Request”) and mail it with sufficient postage to:

Miller Lite® Holiday Instant Win Game – PL10185, P.O. Box 410, Southfield, MI 48037.
Only residents of Illinois, Indiana, Kentucky, Michigan, Ohio, and Wisconsin are eligible to receive a Game Play Code for the MERRY prize pool.

All Mail-In Requests must be postmarked no earlier than October 18, 2018 and received on or before December 31, 2018 in order to be eligible.

Once received, the eligible entrant will receive (1) Game Play Code for the applicable prize pool at the e-mail address provided.
If no Text Message Keyword is listed on a Mail-In Request, an entrant will receive a Game Play Code for the MLHOLIDAY/SWEATER prize pool.

Mail-In Requests must be legibly hand-written. Mechanical reproductions, postage due, Mail-In Requests mailed in an envelope or sent in excess of the limits set forth below will not be accepted. Mail-In Requests received without a verifiable and legible return address will be deemed incomplete and not valid requests.

Note: between 12:00 AM CT on December 22, 2018 and 11:59:59 PM CT on December 31, 2018, an entrant may enter a common code (each, a “Common Code”) in lieu of a Game Play Code at the Website to receive a game play without making a purchase.

An eligible entrant may use the Common Code “LITEHOLIDAY” to receive a game play for the MLHOLIDAY/SWEATER prize pool.
An eligible Illinois, Indiana, Kentucky, Michigan, Ohio, or Wisconsin entrant may use the Common Code “HOLIDAY” to receive a game play for the MERRY prize pool.
 
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How to Play the Game:

To play the game, an entrant must visit MLuglysweater.com (“Website”). If it is the entrant’s first time participating in the Promotion, the entrant must complete registration by entering the information requested on the registration form, which may include, without limitation: his/her first and last name (initials are not permitted), e-mail address, complete mailing address (P.O. Boxes are not permitted), date of birth, telephone number, affirmation he/she has read and agrees to be bound by these Official Rules, and preferred sweater size (for the event that entrant is a confirmed prize winner).

An entrant may then follow the instructions to submit his/her Game Play Code or a Keyword
(or Common Code between 12:00 AM CT on December 22, 2018 and 11:59:59 PM CT on December 31, 2018),

after which the entrant will receive (1) game play (“Game Play”) for the applicable prize pool (see Section 4A table).

Note: An entrant using any Keyword other than the Keyword “SWEATER” or an entrant using a Game Play Codes received via text message request or Mail-In Request using “MERRY” will receive (1) Game Play for the respective Keyword prize pool and, if that Game Play is not a winning Game Play, (1) Game Play for the MLHOLIDAY/SWEATER prize pool.
A “win” or “lose” message will appear on-screen following the Game Play. A potential winner will receive an e-mail confirmation within approximately (24) hours from the time his/her Game Play Code is submitted.
A resident of New Jersey will be sent a “win” or “lose” message by e-mail within approximately (24) to (48) hours from the time of his/her Game Play Code/Keyword is submitted.

Each entrant who receives a winning notification will be deemed a potential winner, pending verification of the entrant’s eligibility and compliance with these Official Rules, as determined by Sponsor in its sole discretion. Each winner is considered a potential winner pending verification of his/her eligibility and compliance with these Official Rules. Message and data rates may apply. Entrants should consult their wireless provider’s pricing plans.

NOTE: An entrant may receive a link to the Website via the SnapChat application. An entrant may sign in to his/her SnapChat application and center the SnapCode in the camera. Once completed, the entrant will receive a link to the Website. An entrant must have a SnapChat account to request a link to the Website. If an entrant does not have a SnapChat account, he/she can create one at no cost by downloading the SnapChat application. Please note that an entrant must agree to comply with the Snap Inc. Terms of Service (https://www.snap.com/en-US/terms/) and Privacy Policy (https://www.snap.com/en-US/privacy/privacy-policy/) in order to create a SnapChat account to request a link to the Website. This Promotion is in no way sponsored, endorsed, or administered by, or associated with, Snap Inc. Each entrant agrees to release Snap Inc. from any and all liability associated with this Promotion.

Game Play Limit:

Limit (4) total Game Plays, including no more than (3) Game Plays using Game Play Codes and (1) Game Play using a Keyword, per person per day during the Promotion Period.

If more than the above number of Game Plays are received from the same person and/or e-mail address in a single day, Game Plays received in excess of the limit will not be considered valid. A “day” is defined as starting at 12:00 AM CT and ending at 11:59:59 PM CT on a calendar day during the Promotion Period, except on November 1, 2018, when a day is defined as starting at 12:00 PM CT and ending at 11:59:59 PM CT. All Game Plays must be completed and received by Sponsor or its authorized designee by 11:59:59 PM CT on December 31, 2018.

In the event that a household, based on address, enters the Promotion using more than (5) unique e-mail addresses, all of the Game Plays associated with that household (determined by Sponsor or Administrator at their sole discretion) will be disqualified.
 
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PRIZE POOLS, PRIZES, APPROXIMATE RETAIL VALUE (“ARV”), AND ODDS OF WINNING:

Prize Pools: The following prize quantities will be available in each prize pool (each, a “Prize Pool”), as determined by the Game Play Code or Keyword used to receive a Game Play:

Prize Pool Prize Quantities/Types

MLHOLIDAY/“SWEATER” Keyword (all Game Play Codes found on Cups, all Game Play Codes received via text message request or Mail-In Request using “MLHOLIDAY”, “SWEATER” Keyword)
1,000 Grand Prizes
3,000 First Prizes
2,000 Second Prizes
200 Third Prizes
1,000 Fourth Prizes
2,810 Fifth Prizes

“GIFT” Keyword (sel. NY res. only*)
15 Grand Prizes

“CHEER” Keyword (NY res. only**)
25 Grand Prizes

“JOLLY” Keyword
100 Grand Prizes

“FESTIVE” Keyword
50 Grand Prizes

“REINDEER” Keyword (OH res. only***)
50 Grand Prizes

MERRY (all Game Play Codes received via text message request or Mail-In Request using “MERRY”; IL, IN, KY, MI, OH, WI res. only)
1,000 Grand Prizes

*“GIFT” Keyword Prize Pool is open only to eligible entrants residing in select New York ZIP Codes. See the Appendix to these Official Rules for lists of eligible ZIP Codes for “GIFT” Keyword Prize Pool.

**“CHEER” Keyword Prize Pool is open only to eligible entrants residing in New York.

***“REINDEER” Keyword Prize Pool is open only to eligible entrants residing in Ohio.

Grand Prizes (2,240): The grand prize is a Miller Lite branded “ugly sweater” (“Grand Prize”).
All Grand Prize sizes and design elements are subject to Sponsor’s sole discretion, but Sponsor will attempt to send winners the sizes selected at registration, subject to availability.
2,240) Grand Prizes will be available in the Promotion (distributed among Prize Pools according to the table in Section 4A).
The ARV of each Grand Prize is $67.95. T
he total ARV of all Grand Prizes available in the Promotion is $152,208.

First Prizes (3,000): The first prize is a Miller Lite branded winter hat (“First Prize”). All First Prize sizes and design elements are subject to Sponsor’s sole discretion.
(3,000) First Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only). T
he ARV of each First Prize is $13.95.
The total ARV of all First Prizes available in the Promotion is $41,850.

Second Prizes (2,000): The second prize is a Miller Lite branded scarf (“Second Prize”). All Second Prize sizes and design elements are subject to Sponsor’s sole discretion.
(2,000) Second Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only).
The ARV of each Second Prize is $15.95.
The total ARV of all Second Prizes available in the Promotion is $31,900.

Third Prizes (200): The third prize is a Miller Lite branded stocking (“Third Prize”). All Third Prize sizes and design elements are subject to Sponsor’s sole discretion.
(200) Third Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only).
The ARV of each Third Prize is $14.95.
The total ARV of all Third Prizes available in the Promotion is $2,990.

Fourth Prizes (1,000): The fourth prize is a Miller Lite branded koozie mitten set (“Fourth Prize”).
(1,000) Fourth Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only).
The ARV of each Fourth Prize is $24.95.
The total ARV of all Fourth Prizes available in the Promotion is $24,950.

Fifth Prizes (2,810): The fifth prize is a pair of Miller Lite branded socks (“Fifth Prize”).
(2,810) Fifth Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only).
The ARV of each Fifth Prize is $9.95.
The total ARV of all Fifth Prizes available in the Promotion is $27,959.50.

Total ARV: The total ARV of all prizes (each, a “Prize”) available in the Promotion is $281,857.50.

General: The total number of Prizes will not exceed the number of Prizes set forth above. All Prizes will be awarded provided there are a sufficient number of eligible winners. Prizes that are unclaimed, unredeemed, or returned as undeliverable may not be awarded. If, for any reason, more Prize notifications are sent (or more claims are received) than the number of Prizes offered, as set forth in these Official Rules, Sponsor reserves the right to award the intended number of Prizes through a random drawing from among all eligible Prize claims received.

Limit of (1) Prize per person/e-mail address/phone number.
 
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No Prize substitution or exchange will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of a Prize or force majeure. All potential winning Game Plays are subject to verification by Sponsor or Administrator, whose decisions are final and binding. An entrant is not a winner of any Prize, even if the Promotion should so indicate, unless and until entrant’s eligibility and the potential winning Game Play have been verified and entrant has been notified that verification is complete. Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process. Any Game Play that occurs after the system has failed for any reason is deemed a defective play, is void, and will not be honored.

Odds of Winning: To be a winner, an entrant’s Game Play must have occurred at the exact randomly predetermined winning time as determined by Sponsor and/or Administrator or, if a Game Play does not occur at the exact randomly predetermined winning time, entrant’s Game Play must be the first Game Play following the predetermined winning time. The number of Prizes available to be won will decrease during the Promotion Period as Prizes are awarded and claimed.

HOW TO CLAIM A PRIZE: Potential winners are subject to verification of eligibility and compliance with these Official Rules. Potential winners will be notified by e-mail and will have their Prizes mailed to them at the physical addresses provided at registration within approximately one (1) to four (4) weeks of verification of eligibility. The Promotion Entities shall not be held responsible for any delays in awarding a Prize for any reason. If a potential winner is found to be ineligible, is not in compliance with these Official Rules, declines to accept a Prize, or any winner notification is returned as undeliverable or a potential winner fails to respond to a winner notification within the timeframe specified in such winner notification, the Prize may be forfeited. If a Prize is forfeited for any reason, it may be awarded to an alternate potential winner, at the Sponsor’s sole and absolute discretion, selected at random from the remaining pool of eligible Game Plays received during the Promotion Period, time permitting. If, after a good-faith attempt, Sponsor is unable to award or deliver a Prize, the Prize may not be re-awarded. Prizes are not transferable and include only the items specifically listed as part of each Prize. Any portion of a Prize not accepted by a winner will be forfeited. Each winner shall be solely responsible for payment of any and all applicable federal, state, and local taxes for any Prize won. ARVs are as of the time these Official Rules were printed and the value of a Prize may fluctuate. A winner is not entitled to any difference between the ARV and the actual value of the Prize at the time the Prize is awarded. All other costs and expenses not expressly set forth herein shall be solely each winner’s responsibility. Each Prize will only be awarded to a verified winner.

LIMITATION OF LIABILITY: By participating in this Promotion, entrants agree that the Promotion Entities and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each of their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable e-mail/text notifications or postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/network accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Promotion; (vii) any injury or damage, whether personal or property, to entrants or to any person's computer related to or resulting from participating in the Promotion and/or accepting a Prize; and (viii) Game Plays that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules. Further, the Promotion Entities are not responsible for any undelivered text messages or e-mails, including without limitation, e-mails that are not received because of an entrant’s privacy or spam filter settings that may divert any winner notification or other Promotion related e-mail to a spam or junk folder.

By entering the Promotion, each entrant agrees: (i) to be bound by these Official Rules, (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Promotion; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Promotion, including, but not limited to, any Promotion-related activity or element thereof, and the entrant’s Game Plays, participation or inability to participate in the Promotion; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a Prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant.

If, for any reason, a Game Play is confirmed to have been erroneously deleted, lost or otherwise destroyed, corrupted or for any other reason not accepted as a Game Play in the Promotion, entrant’s sole remedy is to enter the Promotion again to receive another Game Play. If, for any reason, the Promotion is not capable of running as planned or the integrity or feasibility of the Promotion is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to cancel, terminate, modify or suspend the Promotion and/or proceed with the Promotion, including the selection of winners in a manner it deems fair and reasonable, including the selection of winners from among eligible Game Plays received selected prior to such cancellation, termination, modification or suspension without any further obligation provided a sufficient number of eligible Game Plays are received. If Sponsor, in its discretion, elects to alter this Promotion as a result of a Force Majeure event, a notice will be posted at the Website. In the event that, due to technical, typographical, mechanical or other errors, there are more winners than are stated in these Official Rules, a random drawing among the claimants will be held to determine the winners. If for any reason, including but not limited to an administrative, printing, production, computer or other error or due to technical difficulties or incorrect announcements of any kind, more winning messages are distributed, or more Prizes are claimed than are intended to be awarded for any Prize according to these Official Rules, the intended Prizes will be awarded in a random drawing from among all verified Prize claims. If Sponsor, in its discretion, elects to alter this Promotion as a result of a Force Majeure event, a notice will be posted at the Website.
 
WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS PROMOTION, INCLUDING THE PRIZES, IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT.

DISPUTES: THIS PROMOTION IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF COLORADO, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN THE COUNTY OF JEFFERSON, COLORADO. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“AAA RULES”). THE AAA RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN COLORADO. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN JEFFERSON COUNTY, COLORADO. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY ENTRANT AND/OR PROMOTION ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION OCCURRED, OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED.

PRIVACY POLICY: Any personally identifiable information collected during an entrant's participation in the Promotion will be collected by Sponsor or its designee and used by Sponsor, its affiliates, designees, agents and marketers for purposes of the proper administration and fulfillment of the Promotion as described in these Official Rules and at Sponsor’s privacy policy at Privacy Policy | MillerCoors.

PUBLICITY RIGHTS: By participating in the Promotion and/or accepting a Prize, each entrant agrees to allow Sponsor and Sponsor’s designee the perpetual right to use his/her name, biographical information, photos and likeness, voice recording, video images and all related footage, and statements for Promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered worldwide, including but not limited to television (including live television), radio, and the Internet, without notice, review or approval and without additional compensation except where prohibited by law.

GENERAL: This Promotion is subject to all federal, state, and local laws and regulations. Winning a Prize is contingent upon fulfilling all requirements set forth herein. Any attempted form of participation in this Promotion other than as described herein is void and will result in disqualification, and if such person is selected as a potential winner, revocation of his/her Prize. If it is discovered or suspected that a person has registered or attempted to register or receive Game Plays using multiple telephone numbers, identities or IP addresses, or use of proxy servers, or like methods, all of that person’s Game Plays will be declared null and void and that person will not be awarded any Prize that he/she might have been entitled to receive and such Prize may be forfeited at the Sponsor’s sole and absolute discretion. Sponsor reserves the right to disqualify any individual found, in its sole and absolute opinion, to be tampering with the operation of the Promotion, to be acting in violation of these Official Rules or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of the Promotion. Any use of robotic, automatic, macro, programmed, third-party or like methods to participate in the Promotion will void any attempted participation effected by such methods and result in the disqualification of the individual utilizing the same. CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE THE PROMOTION OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of an entrant, the Game Play will be declared made by the primary account holder of the account associated with the e-mail address used when registering for the Promotion based on the applicable provider’s records. A potential winner may be required to show proof of being the primary account holder. The “primary account holder” is the natural person listed as the primary owner of the mobile device and associated mobile telephone number by a mobile telephone carrier (or primary owner of the e-mail address listed by the e-mail provider). If any provision of these Official Rules or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules or any Prize documents will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All Game Plays and/or materials submitted will not be returned. In the event of any conflict with any Promotion details contained in these Official Rules and the Promotion details contained in any Promotion promotional materials (including, but not limited to, point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Promotion as set forth in these Official Rules shall prevail.

WINNERS LIST: To obtain a list of the names of the winners, mail a self-addressed, stamped business-sized envelope to: Miller Lite® Holiday Instant Win Game - Winners List Request, P.O. Box 410, Southfield, MI 48037. Winners List requests must be received by March 2, 2019.

Sponsor: MillerCoors LLC, 3939 W. Highland Blvd., Milwaukee, WI USA 53201.
 
Appendix

The “GIFT” Keyword Prize Pool is open only to eligible entrants residing in the following New York ZIP Codes

12008
12009
12010
12015
12018
12019
12020
12022
12023
12025
12027
12028
12029
12032
12033
12035
12036
12037
12040
12041
12042
12043
12047
12050
12051
12053
12054
12056
12057
12058
12059
12060
12061
12062
12065
12066
12067
12068
12070
12072
12074
12075
12076
12077
12078
12082
12083
12084
12085
12086
12089
12090
12092
12093
12094
12095
12106
12108
12110
12116
12117
12118
12120
12122
12123
12124
12125
12130
12133
12134
12136
12137
12138
12139
12140
12141
12143
12144
12147
12148
12149
12150
12151
12153
12154
12155
12156
12157
12158
12159
12160
12161
12164
12165
12166
12167
12168
12170
12172
12173
12174
12175
12177
12180
12182
12183
12184
12185
12186
12188
12189
12190
12192
12193
12195
12196
12197
12198
12202
12203
12204
12205
12206
12207
12208
12209
12210
12211
12220
12222
12223
12242
12302
12303
12304
12305
12306
12307
12308
12309
12345
12405
12406
12413
12414
12423
12430
12431
12434
12436
12439
12442
12451
12455
12463
12468
12470
12473
12474
12482
12485
12496
12502
12503
12513
12516
12517
12521
12523
12526
12529
12534
12541
12565
12776
12801
12803
12804
12808
12809
12810
12811
12812
12814
12815
12816
12817
12820
12821
12822
12823
12824
12827
12828
12831
12832
12833
12834
12835
12836
12837
12838
12839
12841
12842
12844
12845
12846
12849
12850
12853
12856
12859
12860
12863
12864
12865
12866
12871
12873
12874
12878
12885
12886
12887
13027
13028
13029
13030
13031
13032
13035
13036
13037
13039
13040
13041
13042
13044
13045
13052
13053
13054
13057
13060
13061
13063
13066
13068
13069
13072
13073
13074
13076
13077
13078
13080
13082
13083
13084
13087
13088
13090
13101
13103
13104
13108
13110
13112
13114
13115
13116
13120
13121
13122
13123
13126
13131
13132
13135
13138
13141
13142
13144
13145
13152
13153
13155
13157
13158
13159
13162
13163
13167
13202
13203
13204
13205
13206
13207
13208
13209
13210
13211
13212
13214
13215
13219
13220
13224
13244
13290
13301
13302
13303
13304
13308
13309
13310
13313
13314
13316
13317
13318
13319
13320
13321
13322
13323
13324
13326
13328
13329
13331
13332
13333
13334
13335
13337
13338
13339
13340
13341
13342
13346
13348
13350
13354
13355
13357
13360
13363
13364
13365
13401
13402
13403
13406
13407
13408
13409
13410
13411
13413
13416
13417
13418
13420
13421
13424
13425
13428
13431
13435
13436
13437
13438
13439
13440
13441
13450
13452
13454
13455
13456
13457
13459
13460
13461
13464
13468
13469
13470
13471
13472
13475
13476
13478
13479
13480
13483
13484
13486
13489
13490
13491
13492
13493
13494
13495
13501
13502
13503
13601
13661
13730
13731
13732
13733
13734
13736
13740
13743
13744
13745
13746
13748
13750
13753
13754
13755
13756
13760
13761
13775
13776
13777
13778
13780
13782
13783
13787
13788
13790
13795
13796
13797
13801
13802
13803
13804
13806
13807
13808
13809
13810
13811
13812
13813
13815
13820
13825
13827
13830
13833
13835
13838
13839
13841
13843
13846
13849
13850
13851
13856
13859
13860
13861
13862
13864
13865
13901
13902
13903
13904
13905
14572
14801
14805
14807
14808
14809
14810
14812
14814
14815
14816
14817
14818
14819
14820
14821
14823
14824
14825
14826
14830
14831
14837
14838
14839
14840
14841
14843
14845
14850
14853
14854
14858
14865
14867
14869
14870
14871
14872
14873
14874
14877
14878
14879
14882
14883
14885
14886
14887
14889
14891
14892
14893
14894
14898
14901
14903
14904
14905
 
MLHOLIDAY/“SWEATER” Keyword (all Game Play Codes found on Cups, all Game Play Codes received via text message request or Mail-In Request using “MLHOLIDAY”, “SWEATER” Keyword)
“JOLLY” Keyword
“FESTIVE” Keyword

MERRY (all Game Play Codes received via text message request or Mail-In Request using “MERRY”; IL, IN, KY, MI, OH, WI res. only)
1,000 Grand Prizes

“GIFT” Keyword (sel. NY res. only*)
15 Grand Prizes
*“GIFT” Keyword Prize Pool is open only to eligible entrants residing in select New York ZIP Codes. See the Appendix to these Official Rules for lists of eligible ZIP Codes for “GIFT” Keyword Prize Pool.

“CHEER” Keyword (NY res. only**)
25 Grand Prizes
**“CHEER” Keyword Prize Pool is open only to eligible entrants residing in New York.

“REINDEER” Keyword (OH res. only***)
50 Grand Prizes
***“REINDEER” Keyword Prize Pool is open only to eligible entrants residing in Ohio.
 
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