I won it for my city and went and had a fantastic time! Yes, you have to purchase your own tickets, but the prize allows you to enter the venue early, which was greatly appreciated for the show I attended as it was 8 degrees outside. You get to enter through the VIP area and you'll receive a swag bag of Kelly merchandise not available for purchase at the concert. The swag bag might vary by location, but we received blankets with Kelly on them. From there, you'll be taken to a VIP lounge to hang out in before the show. In the lounge, they have all of her awards on display and some dresses she has worn as well as a buffet table and mini bar. The prize you won does not include the mini bar, but you can pay cash and get drinks if you wish, otherwise, they have iced tea and other free drinks available. They also display her chair from the Voice there in the lounge and you can take pictures in it. It does not include a meet and greet with Kelly, but it's still a fun experience. We asked nicely to be upgraded and were given wrist bands to the pit area by the stage. You never know unless you ask.