How can this be real? - $50K or a Car?

[nickkos]

I'm a huge car guy and I've been following this for a while now a friend of mine entered a while back but obv hasn't won yet. I was wondering if this could be real and if so how do they do it?

Sweepstakes #22 – Speed Society Store
store.speedsociety.com/sweepstakes

Apparently they have done this 22 times, with cars like Dodge Hellcats, Nissan GT-R's, and a Cadillac CTS-V. I was just wondering does anyone know how they could afford to give away things that expensive? I mean they can't be bringing that much in on merch and stuff.
They have videos with all the winners and i've even chatted with them on FB to see if it's legit and every single one has been like "Yeah, it was insane!".

 

[amyshulk]

nickkos - [no live links please] looks like they probably get new business/repeat business to offset;

WAYS TO ENTER:

1). Online Registration: enroll in the Speed Society VIP program.
Speed Society VIP Members prior to the start of the Sweepstakes Period will be automatically entered into the Sweepstakes and receive (5) entries.
#2: New Speed Society VIP Members that properly complete the Sweepstakes registration form will receive (5) Sweepstakes entries.
If you purchase the Car Club T-Shirt at $29.95 will received (15) additional entries.

2). Online Store Entry: Eligible Entrants who purchase online will receive (1) entry for each $5.00 of merchandise purchased (excluding tax and shipping) in the Speed Society online store
Throughout the Promotion Period, the Sponsor may announce Bonus Entries on Sweepstakes #22 – Speed Society Store (“the Website”) and/or on its social media pages, opportunities where you may earn double entries (double entries for every $5.00 spent at Sweepstakes #22 – Speed Society Store (“Bonus Entry Periods”).

3). Mail-in: Eligible Entrants also have the option to obtain (7) Sweepstakes entries via mail
Bonus Entry Period (10 entries per mail in) follow the instructions above for your mail-in entry.