I don't think it has anything to do with the unemployment rate.
I won alot more years ago. the past 2 years has been much less. I also notice the amount of prizes they are giving away is alot less. A good example was the V8 Splash contest 2 years ago, I won alot on that contest. They gave away a ton of prizes. and the Gatorade contest , I won alot on that one too! The Superman contest from Quaker, that was a great one too.
Teeshirts might not sound like much of a win, but when Christmas time rolls around they make a great stocking stuffer.
Now adays, if I win once , I'm thrilled that I was able to win , cause now they are just giving away a few first prizes, a couple of hundred second prizes. It's hard to win when there aren't that many prizes being giving away. the odds of winning go down with less prizes being given away.
The new Honey Nut Cheerio contest is a great one, they are giving away alot, but, I don't see as many winning posts as I thought I'd see with them giving away so many prizes and every 10 minutes, I thought I'd see alot more.
I still haven't won a trip. I'm waiting and got my fingers crossed for a trip.