Got a winning message from the breakfast project IW this afternoon; for sending out 2000 IWs of a buy one get one free gallon of milk each day on this contest, it's amazing that it took me nearly a month to get one at the right time.
Congratulations! I had been thinking the same thing, with so many prizes, why so few wins. Maybe you have to hit it at the exact predetermined time to win (on the nose), unlike most IWs where you have to be the first to hit after the predetermined time. Not entirely clear to me from the rules but note the word o-n, which I put in bold:
"If, you (sometimes referred to as “Entrant”) are the first Entrant to enter a Code
on a randomly predetermined winning time and date during the Promotion Entry Period, you will be a potential
instant win Prize Winner."
If I am understanding the rules correctly, there may still be a chance to win. For all the predetermined times that no one hits, here is good news so don't be discouraged if you did not get an IW screen...
"If an Entry is not received and recorded at any randomly predetermined winning date and time, a winner will be selected at random at the end of the Promotion to award such Coupon from all non-winning eligible Entries received during the Promotion Period. There will be eighty-six thousand (86,000) Coupons available to be claimed..."