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http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/03-28-2005/0003285725&EDATE
PLEASANT RIDGE, Mich., March 28 /PRNewswire/ -- ePrize, a global
interactive promotion agency, today launched a system to dramatically reduce
the mounting costs of fraudulent entries in online promotions. The platform,
called Promotion S.A.F.E.(TM), will thwart malicious or mischievous attempts
to enter a promotional sweepstakes, game, points-based rewards, loyalty
programs, sales incentive programs or other contests prior to and at the point
where consumers register.
According to CyberSource, in 2004, fraudulent online practices of all
types cost merchants $2.6 billion. Promotions are typically hit by online
scammers who register multiple participants from a single source, use
automated "bots" to create a flood of ineligible entries, and submit false
information, such as a bogus address. Promotion S.A.F.E. is a detailed
screening tactic that filters out individuals who attempt to enter a promotion
or sweepstakes unfairly, blocking "rule-breakers" to ensure promotions are
fair for all consumers who participate. These practices can dramatically clog
or even disable online promotions costing companies hundreds of thousands of
dollars.